The Forge Horizons blog
Practical guides for UK outdoor and trade brands on finding, vetting and paying YouTube creators.
How to find construction YouTubers in the UK (and vet them before you pay)
Where the channels that move product for trade brands actually hide, the five checks to run before spending, and what a fair rate per thousand real views looks like.
Sponsoring a narrowboat YouTube channel: what it costs and what you get
Why canal channels punch above their weight, what a fair rate per thousand real views looks like, and the live numbers behind the UK's boating channels.
Subscriber count is lying to you: how to read a YouTube channel's real reach
Coming next week.